Strategic Acquisition Metamarkets was acquired by Snap Inc in 2017 for $100 million, indicating significant investment interest and highlighting the company's value in the ad tech and data analytics space. This acquisition suggests potential for expansion and integration opportunities within Snap's ecosystem and related digital advertising platforms.

Innovative Technology Stack Following its acquisition, Metamarkets has been rebuilt and now powers dashboards for major media tech firms like Comcast, Ericsson, and AT&T. Its focus on self-serve, partner-facing analytics tools demonstrates a strong capability in big data and cloud-based solutions, appealing to organizations seeking sophisticated data-driven marketing tools.

Industry Recognition Metamarkets won the Best Cloud Application award at the 2012 Cloud Computing World Series Awards, emphasizing its industry-leading position in cloud analytics and big data solutions. This recognition can be leveraged to approach clients interested in award-winning, reliable, and scalable advertising analytics solutions.

Market Collaborations Partnership with Rubicon Project on programmatic marketing data solutions reveals an active positioning in the automation and real-time bidding space, providing opportunities to cross-sell or expand into other companies engaged in digital media marketplace automation and analytics.

Growth and Revenue Potential While current revenue remains under $1 million, the company's recent technological rebuild, strategic acquisitions, and client deployment suggest potential for growth. Targeting mid-sized media and advertising firms that need advanced analytics and dashboards could unlock substantial sales opportunities as the company scales.