Multichannel Customer Base METRO's extensive multichannel approach, combining large physical stores and a growing digital marketplace, presents significant opportunities to cross-sell and upsell products tailored to both in-store and online professional customers, especially within the hospitality sector.

Sustainability Initiatives With METRO's strong focus on sustainability exemplified by platforms like My Sustainable Restaurant, there is a substantial opportunity to offer eco-friendly products and solutions that align with customers' commitment to sustainability, enhancing brand loyalty and market positioning.

Expansion and Investment Recent investments in Düsseldorf facilities and office refurbishments indicate a focus on scaling operations and enhancing infrastructure, creating sales opportunities around logistics, technology integration, and facility management solutions as they modernize their business environment.

Leadership and Innovation Strategic hires such as new CFO and VP of Value Creation highlight an emphasis on financial growth and value-driven initiatives, opening avenues to introduce innovative financial services, data analytics, and efficiency-boosting solutions targeted at improving profit margins.

International Growth Operating in more than 30 countries with a sizable employee base and a €31 billion revenue, METRO's global reach offers multiple entry points for tailored B2B solutions, expansion strategies, and supply chain enhancements to support its broad international customer network.