Multichannel Procurement METRO operates a global wholesale model serving HoReCa and independent traders through large stores, delivery, and the METRO MARKETS online marketplace, creating a clear path for integrated procurement solutions that synchronize in store, online, and FSD orders across 30 plus countries.

Marketplace Growth The METRO MARKETS online platform has been expanding since 2019, presenting opportunities to partner with suppliers for broader catalog coverage, exclusive SKUs, and cross border fulfillment for professional customers via a scalable B2B marketplace and logistics services.

Sustainability Edge METRO emphasizes sustainability and is listed in MSCI, Sustainalytics and CDP, making it a strong fit for sustainability focused product lines, ESG data services for suppliers, green packaging, and procurement programs that reduce carbon and waste for HoReCa customers.

SAP Enabled METRO relies on a SAP based tech stack including SAP NetWeaver Portal, SAP SRM and Solution Manager, offering a clear entry point for integration and analytics services that optimize procurement, supplier management, and contract governance for METRO's professional customers and supplier network.

Growth Transformation With a €31 billion revenue in 2023/24 and a large global footprint, plus leadership changes including a CFO appointment in 2023 and a CEO transition in 2024, METRO is in a growth and transformation phase, presenting opportunities to support efficiency programs, marketplace monetization, and supply chain financing for strategic vendors and partners.