Small firm niche Metro Display is a small architecture and planning practice with 2-10 employees, suggesting a lean team that may value scalable technology, branding, and project management tools to win larger engagements.

SLC presence Based in Salt Lake City with a local footprint, there are opportunities to pursue regional government, hospitality, and commercial projects where local relationships and community knowledge matter.

Digital foundation Technical stack includes WordPress and PHP with SEO tooling, indicating potential for digital marketing improvements, upgraded portfolio showcases, and lead generation enhancements to attract clients.

Limited revenue scope Current revenue is low, which may reflect early-stage growth or project-based tendering; potential upsell in design software, collaboration platforms, or BIM/CAD workflow optimization to win larger projects.

Competitive landscape With peers like Visplay and Tarkett noted as reference points, there is an opportunity to position Metro Display through differentiation in boutique, client-focused services and flexible delivery models to compete for mid-market opportunities.