Market niche Metropolitan Sales specializes in value added distribution of POS, AIDC, and wireless mobility hardware, serving resellers across the United States since 1980. This long-standing focus suggests opportunities to upsell complementary hardware bundles and featured brands to existing VAR partners.

Growth potential With a revenue range of 1M to 10M and a modest team size (11-50 employees), there is room for targeted account-based selling to expand wallet share among current customers and attract mid-market resellers seeking reliable POS and barcode solutions.

Strategic partnerships Recent collaboration with MicroTouch indicates openness to distribution partnerships for touch systems. Leverage this momentum to propose integrated POS touch solutions, accessories, and service/support packages to similar distributors.

Online presence Utilize the company’s tech stack and web presence to reach prospects: emphasize Microsoft 365 productivity, Bootstrap-based web experiences, and analytics-driven marketing to tailor outreach, digital collateral, and customer onboarding for resellers.

Competitive landscape Operating alongside established wholesalers with large employee counts and revenue, Metropolitan Sales can compete on specialized expertise, prompt service, and expert advice. Position offerings around value-added support, quick fulfillment, and tailored solutions for POS and AIDC deployments.