Distributor Focus Metropolitan Sales is a value added distributor of POS, AIDC, and wireless mobility hardware with a long-standing presence since 1980, presenting opportunities to expand into resellers seeking established distribution partnerships and bundled solutions.

Mid-Market Niche With 11-50 employees and revenue in the 1M-10M range, target mid-market VARs and integrators who need reliable hardware supply and expert guidance without the scale of the largest distributors.

Strategic Partnerships Recent collaboration with MicroTouch for capacitive touch systems indicates openness to VAR-focused alliances; leverage co-marketing, joint promotions, and bundled touch solutions to win new reseller accounts.

Digital Footprint Active online presence with analytics and marketing tech (Facebook Pixel, Google Analytics, Osano) suggests potential for targeted digital outreach, retargeting, and content marketing to attract POS and AIDC buyers.

Industry Fit Product portfolio and market positioning align with other distributors like Sager and Mouser, signaling opportunities to pitch complementary lines, value-added services, and scalable inventory strategies to stay competitive.