Insights

Premium Market Position Meyer Cookware has established itself as a leading supplier of high-quality cookware brands to Australia's premium retail sector, including Myer and David Jones, presenting significant opportunities to expand into other luxury and boutique retail channels locally and internationally.

Diverse Brand Portfolio With a broad portfolio covering Essteele, Anolon, Circulon, Raco, Prestige, Ruffoni, and Hestan, Meyer offers multiple entry points for targeted sales strategies across different customer segments and price points within the homewares market.

Growing Revenue Base Generating between $10M and $25M in revenue, Meyer presents a viable target for strategic partners focusing on mid-market and premium homewares, with potential for growth through increased brand visibility and expanded distribution agreements.

E-Commerce Expansion With an active online presence via its direct-to-consumer platform and website, Meyer shows opportunities to leverage digital marketing, enhance online sales channels, and develop exclusive online product offerings to accelerate revenue growth.

Innovative Brand Offering Meyer's focus on innovation and quality, combined with its mission to inspire cooking joy, indicates a strong value proposition for partnerships aimed at launching new product lines, modern cookware designs, or eco-friendly solutions to appeal to a broader customer base.

Meyer Cookware Australia Tech Stack

Meyer Cookware Australia uses 8 technology products and services including Trident AB, Magento, Font Awesome, and more. Explore Meyer Cookware Australia's tech stack below.

  • Trident AB
    A/B Testing
  • Magento
    E-commerce
  • Font Awesome
    Font Scripts
  • RequireJS
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Max Mega Menu
    Widgets

Media & News

Meyer Cookware Australia's Email Address Formats

Meyer Cookware Australia uses at least 1 format(s):
Meyer Cookware Australia Email FormatsExamplePercentage
FLast@cookwarebrands.com.auJDoe@cookwarebrands.com.au
50%
FLast@cookwarebrands.com.auJDoe@cookwarebrands.com.au
50%

Frequently Asked Questions

Where is Meyer Cookware Australia's headquarters located?

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Meyer Cookware Australia's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 2 continents, including OceaniaAsia.

What is Meyer Cookware Australia's phone number?

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You can contact Meyer Cookware Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Meyer Cookware Australia's official website and social media links?

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Meyer Cookware Australia's official website is cookwarebrands.com.au and has social profiles on LinkedIn.

What is Meyer Cookware Australia's SIC code NAICS code?

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Meyer Cookware Australia's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does Meyer Cookware Australia have currently?

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As of February 2026, Meyer Cookware Australia has approximately 52 employees across 2 continents, including OceaniaAsia. Key team members include Head Of Marketing: N. S.Head Of Sales: S. L.Managing Director Aus/Nz/Singapore/Malaysia: R. M.. Explore Meyer Cookware Australia's employee directory with LeadIQ.

What industry does Meyer Cookware Australia belong to?

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Meyer Cookware Australia operates in the Manufacturing industry.

What technology does Meyer Cookware Australia use?

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Meyer Cookware Australia's tech stack includes Trident ABMagentoFont AwesomeRequireJSjQuery UIjQuery MigrateUnderscore.jsMax Mega Menu.

What is Meyer Cookware Australia's email format?

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Meyer Cookware Australia's email format typically follows the pattern of FLast@cookwarebrands.com.au. Find more Meyer Cookware Australia email formats with LeadIQ.

When was Meyer Cookware Australia founded?

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Meyer Cookware Australia was founded in 1996.

Meyer Cookware Australia

ManufacturingVictoria, Australia51-200 Employees

Meyer is a leading global homewares company, with a portfolio of premium cookware brands including Essteele, Anolon, Circulon and Raco in Australia. 

Our mission is: To nourish human connection by inspiring joy for every chef - one cooking innovation at a time. (If you cook, you are a chef.)
In Australia, Meyer has grown to be the leading cookware supplier to premium retailers including Myer and David Jones Department Stores, Mass and Independent channels. 

Other brands include: Prestige, Ruffoni and Hestan. 


With a team focused approach, we are always on the lookout for exceptional cross functional talent in homewares, retail and e-commerce. Take a tour of our multiple brand sites (essteele.com.au, Raco.com.au, etc.) as well as our direct to consumer stores and website (cookwarebrands.com.au).

Working at Meyer?
The Meyer Cookware team have high expectations of ourselves… we like to win! But while we have one eye on the scoreboard, we have the other on our team mate. It is a dynamic and fun place to work where we encourage your personal and professional growth.
 
We often start by asking “WHY”, and so our Mission, or Statement of Purpose is "To nourish human connection by inspiring joy for every chef - one cooking innovation at a time. If you cook, you are a chef." Our team live this - and we put our own products to the test very day!
 
Our Vision, or Statement of Intent is:
“With the foundation of excellent brands, strength in wholesale distribution, and an engaging retail experience…

Together, we will be the leading housewares company in Australia”.
This Vision embraces our goal to leverage the complementary skills of our team to lead in everything we do.

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
Phone number
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
1996
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Meyer Cookware Australia's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Meyer Cookware Australia's revenue is estimated to be in the range of $10M$25M

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