Diverse Product Portfolio With representations of over 60 manufacturers in the material handling industry, MHE can provide a wide range of solutions tailored to meet the demands of various manufacturing and warehousing applications. Leveraging this diverse product portfolio can open up opportunities to offer comprehensive solutions to clients with diverse needs.

Focus on Service Offerings MHE not only sells equipment but also provides service, maintenance, and installation of loading dock equipment, pallet rack systems, shelving, and more. This full-service approach can be leveraged to attract clients looking for a one-stop-shop solution provider, potentially leading to long-term service contracts and repeat business.

Geographic Expansion Potential Operating from multiple locations in Indiana and Michigan, MHE has the foundation to consider expanding its physical presence to other regions. Exploring new territories could bring in opportunities to tap into new markets, acquire new customers, and strengthen the company's position in the industry.

Tech Integration for Enhanced Marketing By utilizing technology tools like Google Ads, Microsoft Advertising, and social media platforms, MHE can enhance its marketing endeavors and reach a wider audience effectively. Leveraging tech stack can lead to increased brand visibility, generate more leads, and ultimately drive sales growth.

Strategic Pricing and Financing Models Given the revenue bracket and the nature of the industry, MHE can explore strategic pricing models and flexible financing options to attract cost-conscious customers and differentiate itself from competitors. Offering competitive pricing and financing solutions can help to win over price-sensitive clients and secure more deals.