Niche SMB IT Target the small business segment within IT services given the company’s small team size and sub $1M revenue, offering scalable IT solutions, managed services, and cost-effective cloud offerings to help them grow without overhauling their tech stack.

Digital Presence Leverage their WordPress and GoDaddy usage to offer website optimization, managed hosting, security hardening, and performance enhancements, including SEO and content delivery improvements to attract more clients.

Tech Stack Fit Position complementary services around their current stack (WordPress, PHP, Google Fonts API, imagesLoaded, Animate.css) such as PHP modernization, website speed optimization, front-end design improvements, and API integration consulting.

Growth Gap Identify opportunities to scale their operations as they grow from 2-10 employees by offering scalable IT infrastructure, cloud migration, backup and disaster recovery, and IT governance to support a larger client load.

Competitive Position Highlight a potential service tiering strategy compared to larger competitors (e.g., Golden Boat Lifts) by offering tailored SMB-focused packages, flexible SLAs, and cost controls to become the preferred partner for small marine equipment integrators seeking IT support.