Recent Expansion to California Michael Best & Friedrich LLP recently expanded its offices to California through a merger with O&A. This presents a prime opportunity for sales development representatives to target new clients in the California market and establish relationships with businesses in this region.

Tech Stack Utilization With a tech stack including Amazon Web Services and Java, Michael Best is likely embracing digital transformation. Sales professionals can leverage this insight to offer technology-based solutions or services that complement the firm's existing tech infrastructure.

Focus on Emerging Companies The addition of Aaron W. Barker as the head of Venture Best in Texas indicates a focus on emerging companies. Sales development representatives can tailor their pitches to provide specialized services that cater to the needs of startups and emerging businesses in the technology sector.

Appointment of Chief Process & AI Officer The hiring of Sarah Alt as the Chief Process & AI Officer reveals a strategic emphasis on process optimization and artificial intelligence. Sales professionals can position their offerings as tools that enhance operational efficiency and drive AI-driven insights within the legal practice.

Legal Malpractice Lawsuit While facing a legal malpractice lawsuit, Michael Best & Friedrich LLP might seek consulting services to improve risk management and compliance strategies. Sales development representatives can propose solutions that mitigate legal risks and enhance the firm's overall legal practice effectiveness.