Strong Local Presence Michael Lyng Motors operates as a primary Hyundai and Ford dealer in Kilkenny and Carlow, indicating a solid regional customer base with ongoing opportunities to expand sales within these areas through targeted marketing and service enhancements.

Award Recognition Receiving the Ford Presidents Award for 2023 highlights the company's commitment to quality and customer service, which can be leveraged to attract new clients and upsell premium vehicles and services.

Diverse Offerings The dealership offers new and used cars, commercial vehicles, parts, accessories, and fleet management, presenting cross-selling potential for vehicle accessories, maintenance packages, and financing solutions to existing and new customers.

Recent Partnerships Collaborations like the partnership with St. Canice's Credit Union for prize draws demonstrate opportunities to co-promote financing products and increase customer engagement through loyalty initiatives.

Digital Engagement Utilizing multiple online tools such as Google Analytics and social media, Michael Lyng Motors is positioned to target digital audiences with tailored marketing campaigns to increase leads and convert prospects into sales.