Strong Local Presence Michael Lyng Motors is a leading Hyundai and Ford dealer in Kilkenny and also serves Carlow, indicating a solid regional customer base that can be further expanded with targeted promotions and new model introductions.

Recognition & Prestige Winning the Ford Presidents Award for 2023 enhances brand prestige, providing an opportunity to leverage this achievement in marketing campaigns to attract quality-conscious customers.

Community Engagement Partnership with St. Canice’s Credit Union for customer incentives demonstrates a community-oriented approach that can be expanded through local events and loyalty programs to increase customer retention.

Digital Infrastructure Utilizing tools like Google Analytics, Gravity Forms, and social media platforms suggests strong digital engagement, offering opportunities to optimize online lead generation and enhance customer experience.

Product & Service Diversification Offering new and used vehicles, commercial options, genuine parts, fleet management, and financing services creates multiple sales channels, positioning the dealership to cross-sell and upsell across segments for growth.