Seasonal Hiring Michaels is expanding seasonal workforce by over 10,000 roles for the holiday period, presenting a sales outreach window to discuss bulk seasonal stocking, staffing support for heavy merchandising, and in-store event capabilities that drive foot traffic.

New Store Growth A new Michaels location in Loveland, Colorado signals ongoing brick-and-mortar expansion and potential demand for store-siting, local vendor partnerships, craft and display materials, and in-store promotions targeting the Northern America market.

Expanded Product Mix The introduction of fabric collaborations and refreshed JOANN prints, along with new paint-by-number kits and customizable 3D ornament offerings, creates opportunities to cross-sell via supplier partnerships, exclusive collections, and enhanced craft kits.

Community and Education Michaels is actively engaging the community with sewing events, open classrooms, and online classes, offering a channel to upsell learning kits, craft subscriptions, and branded workshop partnerships.

Tech & Ops Readiness With a tech stack including Oracle ERP, PeopleSoft, CRM-like Tealium, and productivity tools, Michaels demonstrates a scalable operations platform suitable for partner integrations, inventory optimization, and data-driven promotions to boost sales and efficiency.