Targeted partnerships There is a potential to partner with schools, daycares, and pediatric clinics via the Certified Diabetes Educator visits and school trainings to cross-sell care packages, education programs, and support services.

Family-focused offerings Expand revenue by selling care packages, ongoing support groups, and family-friendly events to newly diagnosed families, leveraging the current emphasis on community and practical tools.

Supply exchange model Develop a diabetes supply exchange program to create a recurring touchpoint, foster loyalty, and generate ancillary revenue through logistics, donations, and preferred supplier partnerships.

Digital presence leverage Enhance online sales for educational resources, eCommerce for starter kits, and event registrations using the existing Wix/Wix eCommerce and Google Workspace infrastructure to scale reach.

Tech-enabled insights Utilize data from Snowplow and Sentry to identify user engagement patterns, tailor outreach to high-potential segments (families, schools, caregivers), and inform upsell opportunities for programs and camps.