Talent & Education MichAuto actively builds Michigan's high tech talent pipeline through collaborations with education providers and EV training initiatives. This creates opportunities to sell turnkey workforce development solutions, including LMS integrations, e-learning content, simulations, and credentialing services to member companies and partner institutions.

Research Monetization The award winning State of Automobility report demonstrates MichAuto's capability to generate high value market intelligence. This opens doors for data licensing, sponsored research, and custom benchmarking services to member companies seeking competitive insights.

Policy & Events With a strong track record of policy engagement and annual Automobility Day connecting investors with policymakers, there is opportunity to offer event management, sponsorship packages, policy tracking, and advocacy tools to streamline outreach for member firms and sponsors.

Ecosystem Connector As a central hub linking automaker stakeholders, suppliers, and education partners, MichAuto can monetize ecosystem intelligence and create a partner marketplace or lead generation program, pairing member companies with relevant service providers and talent pipelines.

Digital Platform MichAuto's tech stack and use of WordPress, Google Cloud, YouTube and content distribution channels presents a path to offer enhanced digital marketing, video content production, streaming, and LMS hosting services to improve member engagement and scale outreach for advocacy and events.