Rural Connectivity Opportunity Target opportunities to expand fiber and broadband services across Michigan’s rural exchanges, emphasizing Michigan Broadband Services’ 700 miles of fiber and 35,000 square miles coverage to win utility, local government, and school district contracts seeking reliable connectivity.

Commercial Fiber Solutions Leverage tailored fiber optic solutions for commercial clients in Escanaba and Traverse City, cross-selling bundled services such as managed Wi-Fi and TV streaming to mid-market businesses seeking integrated communications and IT support.

Managed IT Upsell Position managed IT services and security-focused offerings to existing SMB customers as a scalable add-on, tapping into the growing demand for outsourced IT, network monitoring, and uptime guarantees in rural and semi-urban sectors.

Local Presence Advantage Highlight headquarters presence in Carney and Traverse City to build regional credibility with local enterprises, educational institutions, and municipal entities, reinforcing quick service, local support, and site visits as differentiators.

Digital Marketing Readiness Capitalize on current tech stack and digital marketing channels (Google Ads, Microsoft Advertising, Squarespace, WordPress) to run targeted campaigns for fiber upgrades, TV streaming, and managed services, driving inbound inquiries from municipalities and SMBs.