Growth Potential Target expansion opportunities within Michigan and neighboring states by highlighting high-margin cosmetic procedures like breast augmentations, tummy tucks, and facelifts, leveraging the current patient base of women seeking confidence and body image improvements.

Financing Leverage Promote and optimize flexible financing options to reduce barriers for potential patients, positioning financing as a key differentiator in driving conversion for elective cosmetic procedures.

Brand Authority Emphasize Dr. Mariam Awada’s prestige and specialization in popular procedures to build trust with prospective patients, using her profile to enable higher-quality inquiries and higher close rates.

Digital Optimization Capitalize on the existing tech stack (WordPress, Optimizely, Hotjar, Mailchimp) to run targeted A/B tests, improve lead capture, and nurture sequences for prospective patients.

Care & Accessibility Highlight compassionate, woman-centered care and free consultations to attract first-time patients and referrals, while leveraging patient testimonials and before/after portfolios to boost engagement.