Advocacy Network MMA is the leading advocate for Michigan manufacturing, representing thousands of businesses. Opportunity: offer B2B services that amplify policy influence, such as targeted government-relations solutions, lobbying analytics, and legislative monitoring for MMA members and affiliates.

Member Benefits Members gain access to discount programs, training, and other perks. Opportunity: provide scalable training platforms, e-learning, and vendor discounts (procurement programs, supplier partnerships) to extend member value and open cross-sell channels.

Digital Engagement Active tech stack includes Microsoft 365, analytics, marketing tools, and tracking tags. Opportunity: propose integrated martech and security solutions, analytics dashboards, and cloud optimization to support MMA’s external communications and member outreach.

Strategic Partnerships Recent and ongoing partnerships in workforce development, cybersecurity, and manufacturing innovation indicate an openness to collaboration. Opportunity: pitch talent pipeline, cybersecurity services, and joint grant/commercial programs to enhance workforce and operations for members.

Growth Potential Revenue range positions MMA as a mid-market organization with substantial influence in Michigan manufacturing. Opportunity: deliver scalable IT, compliance, and operations improvements, as well as sponsored content/events to extend reach into member networks and adjacent state associations.