SMB Focus Target Michigan-based small to mid-sized manufacturers with operational assessment and process improvement services, highlighting the Center as the state affiliate of a national Manufacturing Extension Partnership to establish credibility and local relevance.

Digital Analytics Leverage the Center's tech stack (HubSpot, Power BI, Salesforce, Microsoft 365/Azure) to offer data-driven marketing automation, CRM optimization, and analytics services to improve client procurement cycles and ROI.

Industry 4.0 Capitalize on prior initiatives around Smart Technology Zone and Industry 4.0 collaborations to propose advanced manufacturing digitalization, IIoT, and automation solutions to manufacturers seeking modernization.

Funding & Growth Position consulting offerings alongside potential access to federal and state funding opportunities, including guidance on leveraging grants and programs that supported the Center’s own operations.

Strategic Partnerships Explore co-marketing and project-based engagements with partner networks like Automation Alley and academic or research centers to expand opportunity pipelines and joint value propositions for manufacturers.