Digital Transformation MPA uses Shopify for commerce and iCIMS for hiring, signaling readiness for an integrated membership, event, and learning platform. A unified CRM and learning management system can streamline dues, conference registrations, CE tracking, and member communications, improving retention and sponsorship value. Leadership changes such as the new Chief Pharmacy Officer present an opportunity to align technology investments with strategic priorities and governance reporting.

Education Partnerships MPA has past partnerships with MedCerts to elevate technician training, showing receptivity to online credentialing and workforce development. There is a clear sales angle for expanding a scalable online training and CE platform, with credential tracking and board-compliant reporting, plus revenue opportunities through partnerships with certification bodies and vendors.

Data Driven Engagement MPA already uses Google Analytics and Piwik PRO Core, demonstrating a data-informed approach. There is room to extend analytics with dashboards that tie website, CRM, and e-commerce data to member segments and program outcomes, enabling targeted campaigns, improved sponsorship ROI, and measurable growth in membership and event attendance.

Talent Management With 11-50 employees and a dedicated Chief Pharmacy Officer, MPA actively manages talent and leadership. Their use of iCIMS suggests a willingness to modernize recruitment, onboarding, and professional development. A tailored HR technology package could optimize candidate experience, reduce administrative overhead, and support growth across pharmacists, technicians, and student members.

Digital Marketing MPA has launched a new website and works with a Michigan Digital partner, indicating ongoing digital marketing investments. There is potential to boost SEO, content marketing, and social media advertising for member recruitment, event promotion, and certification programs, leveraging their Shopify storefront and analytics to optimize campaigns.