Expansion Footprint Family-owned operator with two public shooting ranges in Michigan and a combined team of about 40 employees, presenting multiple regional touchpoints for cross-sell of memberships, event hosting, and seasonal promotions to increase visitation and ancillary revenue.

Revenue Scale Annual revenue in the tens of millions suggests budget for safety training, enhanced customer experiences, and technology upgrades; opportunities to upsell premium memberships, training programs, corporate events, and sponsorships.

Tech Adoption Active use of multiple software tools (Bookly, WooCommerce, Tockify, Cloudflare) indicates openness to further digital solutions such as integrated booking, loyalty programs, e-commerce enhancements, and data-driven marketing.

Safety & Experience Mission-centered focus on safe, family-friendly experiences creates openings for training curriculums, certified safety courses, and branded family events that can be monetized or offered as partnerships.

Growth Potential Recent digital presence and strong regional demand imply potential for partnerships in equipment upgrades, range modernization, and sponsorships with brands seeking exposure at Michigan’s most visited ranges.