Established Legacy Michigan Shores Club has a long-standing history since 1897, positioning it as an established and prestigious entity in the hospitality sector, which can be leveraged for targeted luxury services and exclusive event offerings.

Luxury Market Focus With revenue estimates between 50 million to 100 million and similar clubs in the region, there is significant market potential for premium hospitality solutions, such as advanced reservation systems, member engagement platforms, and exclusive event technology.

Tech Infrastructure The club utilizes a robust technology stack including cloud services and web frameworks, indicating openness to digital enhancements—creating opportunities for modernizing website experiences or integrating smart amenity management tools.

Membership Engagement As a private club with a traditional focus, there is an ongoing need for tailored member communication systems, loyalty programs, and personalized digital services to enhance member satisfaction and retention.

Regional Network Positioned among similar clubs such as The Glen Club and Lake Shore Country Club, there are opportunities for cross-promotional offerings, bundled services, or industry partnerships to expand reach and increase market share in the regional luxury hospitality sector.