Emerging student-led Target MSU Solar Racing Team as a strategic entry point to engage with engineering students and mentors at Michigan State University, offering STEM education partnerships, sponsorships, and hands-on project opportunities that align with their mission of real-world engineering experiences and alternative energy advocacy.

Competitive events Leverage participation in ASC and FSGP to position offerings around performance optimization, lightweight materials, solar efficiency tech, data analytics, and sponsorships tied to specific race milestones to increase visibility and engagement with a national audience.

Tech stack openness Capitalize on their diverse tech footprint (WordPress, Apache, security tools) to propose scalable IT and security solutions for student projects, website performance enhancements, and cloud or hosting services that support growing online presence and outreach.

Funding scale With reported revenue in a broad range, explore partnerships around sponsored research, grant writing support, or donation programs that align with university-driven STEM initiatives and can convert into long-term corporate sponsorships.

Talent pipeline Position as a source of practical talent for engineering, manufacturing, and project management roles by offering internships, co-op programs, mentorship, and early access to emerging solar automotive talent for corporate hiring or long-term collaborations.