Insights

Strategic Growth Enchanted Parks has rapidly expanded post-Six Flags asset sales, adding six parks and launching new ticketing and season pass structures. This signals readiness for cross-sell opportunities in admissions, season passes, and bundled experiences across multiple locations.

Tech Unification Adoption of WhiteWater Vantage for visitor engagement and technology unification indicates a track record of modernizing guest experiences. This creates selling points for integrated ticketing, CRM, marketing automation, and experiential tech solutions across parks and properties.

Marketing Leadership Recent appointments in chief marketing and social media leadership (CMO and VP of Marketing) point to a heightened emphasis on brand, campaigns, and guest acquisition. This presents opportunities to offer advanced marketing tools, analytics, and social listening services to optimize ROAS.

Financial Scale Revenue range places Enchanted Parks in the mid-market with a substantial footprint and multiple venues. This suggests capacity for scalable, volume-based solutions in IT infrastructure, data analytics, and enterprise licenses aligned with a growing portfolio.

Operational Synergy Connection to Six Flags ecosystem and licensing of popular IPs, combined with a multi-park portfolio, creates potential for cross-park vendor contracts, centralized procurement, and unified guest experiences across locations.

Similar companies to Michigan's Adventure Amusement Park

Michigan's Adventure Amusement Park Tech Stack

Michigan's Adventure Amusement Park uses 8 technology products and services including UserWay, Amazon Web Services, WordPress, and more. Explore Michigan's Adventure Amusement Park's tech stack below.

Media & News

Michigan's Adventure Amusement Park's Email Address Formats

Michigan's Adventure Amusement Park uses at least 4 email formats:
Michigan's Adventure Amusement Park Email FormatsExamplePercentage
FirstLast@miadventure.comJohnDoe@miadventure.com
50%
FLast@miadventure.comJDoe@miadventure.com
29%
First.Last@miadventure.comJohn.Doe@miadventure.com
17%
FirLast@miadventure.comJohDoe@miadventure.com
4%

Frequently Asked Questions

What is Michigan's Adventure Amusement Park's phone number?

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You can contact Michigan's Adventure Amusement Park's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Michigan's Adventure Amusement Park's official website and social media links?

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Michigan's Adventure Amusement Park's official website is enchantedparks.com and has social profiles on LinkedIn.

How much revenue does Michigan's Adventure Amusement Park generate?

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As of August 2026, Michigan's Adventure Amusement Park's annual revenue is estimated to be $100M - $250M.

What is Michigan's Adventure Amusement Park's SIC code and NAICS code?

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Michigan's Adventure Amusement Park's SIC code is 7991 - Physical Fitness Facilities and NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Michigan's Adventure Amusement Park have currently?

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As of August 2026, Michigan's Adventure Amusement Park has approximately 200 employees across 2 continents, including North America and Asia. Key team members include Vice President: C. J., Marketing & Group Sales Director: J. E. and Director Of Marketing: L. B. Explore Michigan's Adventure Amusement Park's employee directory with LeadIQ.

What industry does Michigan's Adventure Amusement Park belong to?

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Michigan's Adventure Amusement Park operates in the Entertainment Providers industry.

What technology does Michigan's Adventure Amusement Park use?

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Michigan's Adventure Amusement Park's tech stack includes UserWay, Amazon Web Services, WordPress, Salesforce, Mailgun, Microsoft 365, Sprout Social and Microsoft Teams.

What is Michigan's Adventure Amusement Park's email format?

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Michigan's Adventure Amusement Park's email format typically follows the pattern of FirstLast@miadventure.com. Find more Michigan's Adventure Amusement Park email formats with LeadIQ.

When was Michigan's Adventure Amusement Park founded?

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Michigan's Adventure Amusement Park was founded in 1956.
Michigan's Adventure Amusement Park logo

Michigan's Adventure Amusement Park

Entertainment ProvidersMichigan, United States51-200 Employees

Michigan's Adventure Amusement Park is a major entertainment venue in Muskegon, Michigan, offering more than 60 rides and attractions across its amusement and water parks. Notable attractions include Shivering Timbers, Thunderhawk, Funnel of Fear, and three wave pools. The park is operated by Six Flags Entertainment Corporation, a leading operator of regional amusement-resort properties in North America. Six Flags runs a network of parks, water parks and resorts across 17 states in the U.S., Canada, and Mexico, and its portfolio includes popular intellectual properties such as Looney Tunes, DC Comics, and PEANUTS.

Section iconCompany Overview

Phone number
SIC Code
7991 - Physical Fitness Facilities
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1956
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Michigan's Adventure Amusement Park's revenue is estimated to be in the range of $100M - $250M

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