Insights

Expansion and Hiring Michigan's Adventure has recently increased its workforce by over 2,000 employees across multiple years, indicating robust seasonal staffing needs and a focus on expanding guest services, providing opportunities for vendors offering staffing solutions, employee engagement tools, and hospitality services.

Significant Capital Investment With over 1 billion dollars planned for recent investments in theme park assets, there is a strong opportunity for suppliers in infrastructure, ride technology, and maintenance services to collaborate on upcoming capital projects.

Seasonal Marketing Initiatives The launch of seasonal events like Tricks and Treats Fall Fest demonstrates an active marketing approach aimed at increasing visitation, creating opportunities for marketing agencies, event planning services, and experiential vendors to engage with the park's promotional campaigns.

Technology Adoption Utilization of advanced tech stack components such as Amazon Web Services, Oracle BlueKai, and Google Tag Manager points to an emphasis on data-driven marketing and guest experience management, opening avenues for tech firms specializing in data analytics, customer engagement platforms, and digital advertising solutions.

Market Positioning As part of Six Flags, North America's largest regional amusement operator, Michigan's Adventure benefits from a strong brand presence and industry scale, making it a strategic partner for brands looking to leverage entertainment venues for brand activation, sponsorship opportunities, and co-marketing efforts.

Similar companies to Michigan's Adventure Amusement Park

Michigan's Adventure Amusement Park Tech Stack

Michigan's Adventure Amusement Park uses 8 technology products and services including Oracle BlueKai, Amazon Web Services, Open Graph, and more. Explore Michigan's Adventure Amusement Park's tech stack below.

  • Oracle BlueKai
    Big Data Processing
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • UltiPro
    Human Resource Management System
  • Swiper
    Javascript Libraries
  • Quantcast
    System Analytics & Monitoring
  • Google Tag Manager
    Tag Management

Michigan's Adventure Amusement Park's Email Address Formats

Michigan's Adventure Amusement Park uses at least 1 format(s):
Michigan's Adventure Amusement Park Email FormatsExamplePercentage
FirstLast@miadventure.comJohnDoe@miadventure.com
49%
FLast@miadventure.comJDoe@miadventure.com
29%
First.Last@miadventure.comJohn.Doe@miadventure.com
17%
FirLast@miadventure.comJohDoe@miadventure.com
5%

Frequently Asked Questions

Where is Michigan's Adventure Amusement Park's headquarters located?

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Michigan's Adventure Amusement Park's main headquarters is located at 4750 Whitehall Road, Muskegon, MI 49445, US. The company has employees across 3 continents, including North AmericaAfricaAsia.

What is Michigan's Adventure Amusement Park's phone number?

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You can contact Michigan's Adventure Amusement Park's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Michigan's Adventure Amusement Park's official website and social media links?

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Michigan's Adventure Amusement Park's official website is miadventure.com and has social profiles on LinkedIn.

What is Michigan's Adventure Amusement Park's NAICS code?

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Michigan's Adventure Amusement Park's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Michigan's Adventure Amusement Park have currently?

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As of October 2025, Michigan's Adventure Amusement Park has approximately 1K employees across 3 continents, including North AmericaAfricaAsia. Key team members include Retired Vp & General Manager: C. J.Vp/Construction & Maintenance: S. M.Vice President: C. J.. Explore Michigan's Adventure Amusement Park's employee directory with LeadIQ.

What industry does Michigan's Adventure Amusement Park belong to?

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Michigan's Adventure Amusement Park operates in the Travel Arrangements industry.

What technology does Michigan's Adventure Amusement Park use?

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Michigan's Adventure Amusement Park's tech stack includes Oracle BlueKaiAmazon Web ServicesOpen GraphGoogle Fonts APIUltiProSwiperQuantcastGoogle Tag Manager.

What is Michigan's Adventure Amusement Park's email format?

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Michigan's Adventure Amusement Park's email format typically follows the pattern of FirstLast@miadventure.com. Find more Michigan's Adventure Amusement Park email formats with LeadIQ.

When was Michigan's Adventure Amusement Park founded?

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Michigan's Adventure Amusement Park was founded in 1956.

Michigan's Adventure Amusement Park

Travel ArrangementsUnited States1001-5000 Employees

Michigan's largest amusement park and water park offering over 60 rides and attractions, including Shivering Timbers, Thunderhawk, Funnel of Fear and three wave pools.  Two great parks, one low price!  A Six Flags Entertainment Corporation Park.

Michigan's Adventure is operated by Six Flags Entertainment Corporation (NYSE: FUN). Six Flags is North America’s largest regional amusement-resort operator with 27 amusement parks, 15 water parks and nine resort properties across 17 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.

Section iconCompany Overview

Headquarters
4750 Whitehall Road, Muskegon, MI 49445, US
Phone number
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1956
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    Michigan's Adventure Amusement Park's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Michigan's Adventure Amusement Park's revenue is estimated to be in the range of $250M$500M

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