Midmarket potential Target mid-sized retailers in the electronics and automotive accessories space that align with Mickey Shorr’s focus on transportation/trucking and regional presence in Michigan, offering scalable e-commerce and B2B solutions.

Tech stack fit Leverage their current tech footprint (AWS, Snowplow, Tealium, Crazy Egg, AdRoll) to propose optimization and integration services, analytics enablement, and personalized marketing automation that can enhance online performance and ROI.

Revenue growth With a revenue range of $1M–$10M and an employee base of 11–50, position value-add services such as cost-efficient cloud hosting, CRM/ERP integration, and scalable digital marketing to accelerate growth without major organizational upheaval.

Regional expansion Capitalize on Farmington Hills, MI presence by offering local logistics tech, supply chain visibility tooling, and regional e-commerce optimization to support distribution needs in the Midwest.

Competitive context Position as a niche partner relative to larger players (e.g., Abt, Best Buy) by highlighting agile, personalized service, targeted digital marketing analytics, and cost-effective software implementations tailored to smaller teams.