Bundling Partnerships Leverage existing brand partnerships and co-marketing opportunities, including integration with Tascam bundles, to create compelling offers for studios and media departments. Microboards' MMG customization enables tailored duplicators and autoprinting solutions that fit particular workflows. Focus on post-production houses, educational labs, and labs that require reliable, supported disc publishing.
Targeted Markets Focus sales efforts on small to mid-size studios, educational institutions, libraries, and marketing agencies that need scalable disc publishing and archiving capabilities. Emphasize bundled solutions with printers, media, and network publishing software to simplify multi-workspace operations. Offer bundled service plans and consumables to secure recurring revenue.
Network Advantage Highlight the PC-based Network Publishing software as a differentiator for collaborative workflows across multiple locations. Position as an enabler for schools, production houses, and regional marketing teams to publish and monitor discs from a single admin console. Upsell additional networked units, service agreements, and software updates to maintain ongoing value.
Supplier Edge Leverage relationships with Pioneer, Panasonic, Taiyo Yuden, Verbatim and others to secure competitive pricing and early access to new media and hardware. Position Microboards as a reliable source for consumables, replacement parts, and upgrade options for existing users. Consider channel partnerships and authorized reseller programs to expand geographic reach.
Customization Power Promote MMG's customization capabilities to win bids requiring specialized hardware, form factors, or private-label solutions for corporate branding, archival projects, or event booths. Target niche markets such as archival labs, libraries, government agencies, and event production teams that need tailored, scalable disc publishing systems. Offer design, integration, and after-sales support as a differentiator.