Rapid diagnostics Position Microgenetics SwiftDetect as a quick, high-sensitivity PCR tool capable of delivering results in under 6 hours, targeting pharmaceutical QC workflows and rapid pathogen detection in clinical and research settings.

Environmental monitoring Leverage SmartControl environmental monitoring software to upsell to labs needing modern, risk-reducing monitoring solutions, highlighting integration with existing lab infrastructure and potential compliance benefits.

Small to mid-size Target laboratories and biotech firms in the UK and Europe with 11-50 employees or smaller who seek scalable, specialized microbiology and molecular diagnostics capabilities without large enterprise prices.

Adjacent partnerships Explore collaborations with Bath ASU and Pharmaxo sister companies for co-marketing, bundled offerings, or shared facility access to expand reach into pharmaceutical manufacturing and homecare sectors.

Growing market trends Capitalize on the rising demand for rapid microbial methods and disease prediction in agriculture and pharma by aligning SwiftDetect and Rapid Microbial Method capabilities with customers focusing on speed, accuracy, and regulatory readiness.