Specialized Diagnostics Target wellness and fitness providers and clinics offering vestibular and balance testing services, highlighting MABI's diagnostic expertise and custom solution recommendations to differentiate from broader health services.

Midmarket Focus Leverage the small to mid-sized employer and clinic market (11-50 employees) as a gateway for corporate wellness partnerships, patient screening programs, and referral networks to expand service adoption.

Technology Stack Offer technology-enabled partnerships such as integrated scheduling, patient data sharing, or portal-based reporting using WordPress and Shopify capabilities to streamline client onboarding and improve patient engagement.

Revenue Leverage Position as a scalable diagnostic service with potential for bundled offerings, telehealth follow-ups, and ongoing balance monitoring solutions to grow repeat revenue from existing clients.

Partnership Readiness Emphasize a lean team size and focused service line to attract collaboration with larger wellness networks, physical therapy groups, and occupational health providers seeking specialized vestibular testing as a value-add.