Strong Market Presence Mid Country Machinery has an established regional footprint in Iowa with over 50 employees and an extensive inventory of new and used heavy equipment, positioning itself as a comprehensive supplier for construction companies seeking reliable machinery and parts.

Diverse Equipment Portfolio The company offers a broad range of equipment including earthmoving, material handling, asphalt, and concrete machinery, creating multiple opportunities to upsell or bundle related products and attract different segments within the construction industry.

Brand Representation Representing well-known brands such as Kobelco, JLG, Sany, and Bomag, Mid Country Machinery appeals to clients seeking reputable and high-quality equipment, opening avenues for sales of premium machinery and brand-specific accessories.

Digital Engagement With an active digital presence utilizing platforms like Facebook and Google Analytics, there is potential to expand digital marketing efforts to target construction firms and increase leads for equipment sales and service agreements.

Financial Opportunity Generating between $25M and $50M in revenue, the company indicates a healthy sales base and scope for expanding equipment offerings, financing solutions, or service contracts to existing and new clients in the construction sector.