Growth Potential With revenue in the 1-10M range and a lean team (2-10 employees), there's room to scale by expanding sales channels and online distribution. Target national auto body parts buyers through partnerships with large networks and marketplaces to extend reach beyond Harrison, MI. Focus on B2B accounts such as repair shops, collision centers, and independent dismantlers.

Digital Channel The site uses WordPress and analytics tools (Clicky); opportunities exist to optimize SEO, speed, and conversion. Explore adding a B2B ordering portal or e-commerce, integrated catalog, and secure forms to improve data capture and online sales.

Partnerships Proximity to larger salvage and auto parts networks suggests potential for supplier relationships, inventory sourcing, and distribution partnerships. Develop a go-to-market plan to serve regional shops, fleets, and DIY customers with reliable parts supply.

Competitive Positioning In a market with major incumbents, emphasize local service, fast shipping, and inventory relevance for Michigan customers. Leverage trends toward used and recycled parts to attract budget-conscious repair shops and individuals.

Tech Modernization A mixed hosting stack (Microsoft IIS and Apache) signals room to modernize IT—consider standardizing hosting, migrating toward a cloud-based environment, and improving CMS/e-commerce integration plus CRM to support growth and customer segmentation.