Acquisition Growth Midas International was recently acquired by Mavis Tire Express Services Corp., opening opportunities for cross-selling their expanded service portfolio and leveraging the combined customer base to increase sales in vehicle maintenance and repair services.

Innovative Offerings The launch of programs like the Limited Lifetime Tire Guarantee and tokenized US Treasury bills indicates Midas's willingness to adopt innovative solutions, creating upsell opportunities for new tire products and financial services tailored to vehicle owners seeking long-term value.

Brand Evolution Transitioning from muffler specialists to total car care experts positions Midas to target a broader customer segment interested in comprehensive vehicle maintenance, providing upselling opportunities for full-service packages and maintenance plans.

Market Presence With over 2,100 locations across North America and active participation in public events and partnerships such as with local police, Midas offers multiple touchpoints for sales outreach and localized marketing initiatives to drive customer engagement.

Technology Engagement Utilizing various digital tools and platforms, Midas demonstrates a strong online presence that can be leveraged to promote new services, digital coupons, and loyalty programs, boosting customer retention and incremental sales.