Mid-market focus Position as a financing partner for manufacturers, distributors, wholesalers, and service companies across the US and Canada with revenue between $10M and $150M to target for asset-based lending solutions.

Asset-based strength Highlight the ability to provide working capital through asset-based loans ranging from $1M to $10M to firms that struggle to obtain traditional bank financing, addressing a clear financing gap.

Growth enablement Offer scalable credit facilities that support expansion, inventory turns, and receivables financing to accelerate growth for clients facing capex or working capital constraints.

Regional reach Emphasize cross-border capabilities in the US and Canada to capture opportunities from North American manufacturers and distributors seeking flexible funding partners.

SMB engagement Leverage smaller company footprint (11-50 employees) to tailor quick underwriting, faster funding cycles, and personalized relationship management as a differentiator from larger banks.