Insights

Culture to Scale Mid-sized PR and communications agency with a bold, culture-shaping stance and a track record of award-winning work, presenting an opportunity to position partners for high-impact campaigns and expanded brand influence.

Expansion Footprint Headquartered in Toronto with an office in Montreal and coast-to-coast affiliates, signaling readiness for national or cross-provincial campaigns and potential partnerships to extend service coverage.

Tech-Enabled Active tech stack including AWS, Google tools, Smartsheet, and modern frontend frameworks, indicating a capacity for scalable, data-driven PR programs and influencer campaigns that leverage analytics and automation.

Revenue Signals Reported revenue range of 10M to 25M places Middle Child in a growth-oriented mid-market segment, suggesting opportunities for strategic services such as larger-scale influencer programs, integrated campaigns, and digital-first storytelling.

Strategic Collaborations Recent partnership with Mad Bash Group to celebrate culture and fashion points to openness to co-branded events and experiential activations, offering a gateway for clients seeking cross-industry collaboration and culturally resonant activations.

Similar companies to Middle Child

Middle Child Tech Stack

Middle Child uses 8 technology products and services including Amazon Web Services, Google Fonts API, Emotion, and more. Explore Middle Child's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Google Fonts API
    Font Scripts
  • Emotion
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • Smartsheet
    Project Management
  • Google Tag Manager
    Tag Management
  • MUI
    UI Frameworks
  • SvelteKit
    UI Frameworks

Middle Child's Email Address Formats

Middle Child uses at least 2 format(s):
Middle Child Email FormatsExamplePercentage
First.Last@colonyproject.comJohn.Doe@colonyproject.com
100%
First.Last@wearemiddlechild.comJohn.Doe@wearemiddlechild.com
100%

Frequently Asked Questions

Where is Middle Child's headquarters located?

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Middle Child's main headquarters is located at 32 Atlantic Avenue Toronto, Ontario Canada. The company has employees across 4 continents, including North AmericaOceaniaAfrica.

What is Middle Child's official website and social media links?

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Middle Child's official website is wearemiddlechild.com and has social profiles on LinkedIn.

What is Middle Child's NAICS code?

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Middle Child's NAICS code is 54182 - Public Relations Agencies.

How many employees does Middle Child have currently?

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As of July 2026, Middle Child has approximately 64 employees across 4 continents, including North AmericaOceaniaAfrica. Key team members include Ceo: D. S.Vice President: A. T.Vice President: G. D.. Explore Middle Child's employee directory with LeadIQ.

What industry does Middle Child belong to?

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Middle Child operates in the Public Relations and Communications Services industry.

What technology does Middle Child use?

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Middle Child's tech stack includes Amazon Web ServicesGoogle Fonts APIEmotionPreactSmartsheetGoogle Tag ManagerMUISvelteKit.

What is Middle Child's email format?

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Middle Child's email format typically follows the pattern of First.Last@colonyproject.com. Find more Middle Child email formats with LeadIQ.
Middle Child logo

Middle Child

Public Relations and Communications ServicesOntario, Canada51-200 Employees

Middle Child is a public relations and communications firm that defines itself as an imaginative, bold partner for brands seeking to influence culture and be part of the conversation. Positioned as a national integrated communications agency, it offers services spanning brand PR, corporate communications, issues management, influencer marketing, and digital and content creation, with a footprint that includes a Toronto headquarters, an office in Montreal, and coast-to-coast affiliates. The company serves brands looking to go beyond traditional PR to build business impact and engage audiences across cultural moments. Based in Toronto, Ontario, and serving clients across Canada, Middle Child emphasizes creative approach and strategic execution to help clients manage reputation and shape conversations in their industries.

In February 2024, Middle Child expanded its collaborations by partnering with Mad Bash Group for a culturally focused event celebrating Chinese culture and fashion, reflecting a tendency to work on integrated events alongside its core PR and communications work.

Section iconCompany Overview

Headquarters
32 Atlantic Avenue Toronto, Ontario Canada
NAICS Code
54182 - Public Relations Agencies
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Middle Child's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Middle Child's revenue is estimated to be in the range of $10M$25M

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