Large Customer Base With over 700 employees and a network of more than 100 branches across Australia, Middy's Electrical serves a broad and diverse customer base of electrical professionals, presenting significant opportunities for supply chain expansion and increased product offerings.

Energy Market Expansion Middy's focus on entering new technology and energy-smart markets indicates potential for partnerships in renewable energy, smart home solutions, and energy efficiency products, catering to evolving customer demands.

Community Engagement The company's recent partnership with the Robert Connor Dawes Foundation highlights a commitment to social responsibility, creating opportunities for collaborations in community-focused projects and corporate social responsibility initiatives.

Acquisition Opportunities Following the acquisition of Salmonbros, Middy's shows a growth-oriented strategy that can open avenues for further acquisitions and integration of complementary businesses within the electrical wholesale industry.

Digital Engagement Utilization of a robust tech stack including Google Analytics and Microsoft tools demonstrates digital marketing and sales potential, enabling targeted outreach to electrical professionals and enhancing customer engagement strategies.