Expansion into education sector Midmark's partnership with Pfiedler Education presents sales opportunities for offering training programs with continuing education units (CEUs) related to instrument processing in healthcare settings.

Awards recognition boosts credibility Receiving awards such as the Dental Advisor 2024 Top Product Award enhances Midmark's reputation in the dental industry, providing a competitive edge for sales and marketing efforts.

Philanthropic partnerships as market entry Collaborations like the one with the Jordan Foundation to donate medical equipment to specific healthcare centers serve as an entry point for establishing relationships and potential sales in new geographic markets.

Technological innovation driving product lines Midmark's launch of the Midmark Extraoral Imaging System product line showcases technological advancements, creating sales opportunities for state-of-the-art dental imaging devices catered to evolving customer needs.

Grants reinforce growth potential Securing the $150,000 JobsOhio Economic Development Grant signals growth and expansion prospects for Midmark, which can be leveraged to drive sales strategies and investments in product development.