Established Market Presence With over 50 years of experience in manufacturing dump trailers and attachments, Midsota has built a strong reputation for quality and customization, making it a reliable supplier for customers seeking durable and tailored equipment solutions.

Strategic Acquisition Advantage Since being acquired by Novae Corp in December 2020, Midsota benefits from increased resources and strategic backing, opening opportunities to expand its product offerings and reach new customer segments.

Focused Product Diversification Offering a full line of dump trailers, skid loader trailers, flatbed goosenecks, and attachments, Midsota caters to various industries, creating multiple cross-selling opportunities with contractors, landscapers, and equipment fleet managers.

Growing Mid-Market Position With a revenue range of 10 to 25 million and a workforce of 51-200 employees, Midsota is well-positioned to target mid-sized contractors and equipment dealers, providing opportunities for expanded distribution and reseller partnerships.

Technology Adoption Utilizing modern digital tools like Shopify and Google Analytics, Midsota demonstrates a forward-looking approach to online sales and marketing, which can be leveraged to enhance direct-to-consumer engagement and digital outreach strategies.