Market Opportunity There is a large addressable market in the U.S. fireplace and chimney sector, with over half of households owning fireplaces or stoves and a multi-billion dollar market ripe for franchise expansion; target expansion regions and owner-operator converts who want marketing and CRM advantages.

Aging Workforce More than half of current chimney sweeps are over 53, signaling imminent retirements and a need for succession, acquisition, or franchise onboarding to capture retiring technicians’ routes and customers.

Franchise Value Prop Midtown offers a scalable, systems-driven franchise model with world-class marketing and CRM, appealing to local service operators seeking brand power, lead generation, and standardized operations to accelerate growth.

Wealth of Services Revenue opportunities extend beyond cleaning to installation, wood and gas fireplace sales, and pellet stove maintenance, enabling cross-sell and higher-margin service bundles for franchisees.

Tech & Marketing Strong tech stack and marketing orientation suggest sales plays around lead generation, CRM integration, and digital advertising partnerships to drive franchise recruitment and customer acquisition for new markets.