Financing Growth Expand in-house financing with strategic lender partnerships and a streamlined online loan pre-approval to capture more in-market Dodge buyers in Chicago and surrounding areas.

Service and Parts Leverage the on-site service and parts department to create maintenance bundles, loyalty programs, and OEM parts promotions that boost service revenue and repeat visits from Dodge owners.

Used Car Momentum Accelerate used car turnover by a strong trade-in program and targeted promotions, cross-selling financing and warranty options to turn browsers into buyers.

Local Digital Targeting Use existing analytics and marketing tech to run in-market Dodge campaigns, retarget visitors, and optimize site paths to increase inquiries and test drives in the Chicago metro.

Fleet Opportunities Explore fleet and corporate sales with local SMBs and organizations, offering Dodge fleet pricing, maintenance packages, and discounts to build recurring revenue.