Established Reputation Midway RV Center has a long-standing presence in the recreational facilities industry since 1969, indicating a strong local brand and loyal customer base that can be leveraged for repeat business and referrals.

Market Focus With annual revenue between 10 million and 25 million and a dedicated service department, there is significant opportunity to upsell parts, accessories, and maintenance services to an existing customer base engaged in recreational vehicle ownership.

Digital Engagement The company's use of various digital tools such as Google Libraries, Microsoft 365, and Tealium suggests openness to online marketing and e-commerce strategies that can expand outreach and improve customer acquisition efforts.

Growth Potential Compared to larger competitors like Camping World, Midway RV Center offers a more personalized service experience, which can be emphasized in targeted campaigns to attract customers seeking quality and bespoke attention.

Local Market Focus Located in Grand Rapids, Michigan, the company has the opportunity to strengthen partnerships with local suppliers and tourism agencies to boost visibility and attract regional recreational vehicle owners and enthusiasts.