Customizable packages Offer tailored beverage dispensing and ice making solutions for various customer segments (restaurants, convenience stores, homes) with buy, rent, or lease options to capture incremental sales opportunities across channel partners.

Local assembly Highlight Cincinnati-based assembly and professional installation as a value proposition for reliability and support, enabling cross-sell of maintenance and service packages to ensure ongoing revenue.

Maintenance revenue Promote ongoing maintenance and service plans to protect equipment performance, creating a recurring revenue stream and opportunities for upselling upgrades or parts.

Tech-enabled marketing Leverage the current tech stack and digital channels (Shopify storefront, Klaviyo email, AWS hosting, analytics) to run targeted campaigns for new equipment launches, promotions, and service bundles.

Growth potential Position the company against mid-size peers with a lean team and strong experience in beverage dispensing to target small hospitality chains, regional retailers, and independent venues seeking cost-effective, scalable solutions.