Market Positioning One of the largest three-day horse fairs in the country presents substantial event sponsorship and exhibitor opportunities. Target vendors, equine product brands, and regional farming outfits looking to reach a large, engaged audience at a premier industry event.

Strategic Partnerships Recent collaboration with Macksteel Farm and Ranch Equipment signals openness to new equipment and services partnerships. Approach complementary suppliers, logistics, and display manufacturers for co-marketing and bundle offerings.

Tech Stack Active use of marketing automation and data tools (Mailchimp, Google Workspace, iCIMS) plus analytics (Piwik PRO) suggests opportunity for targeted campaigns, lead generation programs, and sponsorship ROI measurement partnerships with scalable digital solutions.

Audience & Reach Revenue scale placing annual fair in the mid-range of event services; with a large regional audience at Alliant Energy Center, there is potential for multi-year sponsorship deals, ticketing tech partnerships, and on-site experiential activations.

Awards & Prestige Top-five Western Horseman award finalist status in 2026 enhances credibility. Leverage this recognition in sales pitches to secure premium sponsorships, exhibitor bundles, and media rights with aligned brands seeking prestige.