Insights

Niche Market Focus Midwest Products Co. specializes in high-quality Balsa and Basswood sheets and strips primarily serving hobbyists, educators, and professionals in model making, art, and educational markets, presenting opportunities to target niche customer segments with tailored product offerings.

Established Brand Heritage With a history dating back to 1952 and a merger in 2016 that expanded its distribution, the company has built a strong reputation for quality and reliability, which can be leveraged to grow sales through brand loyalty and expanded customer relationships.

Online Presence & Tech Stack Utilizing Shopify and various web technologies indicates an active online sales channel, offering opportunities to enhance marketing campaigns, improve user engagement, and increase direct-to-consumer sales via digital channels.

Growth Potential Currently generating up to 1 million USD in revenue with a relatively small team, there is significant room for sales growth through expanded product lines, targeted outreach to educational institutions, hobby shops, and DIY markets.

Global Expansion Opportunities As a worldwide supplier of raw materials and accessories, Midwest Products has potential to grow through international markets by forming new distribution partnerships and increasing visibility among global hobbyist and educational communities.

Similar companies to Midwest Products Co. Inc.

Midwest Products Co. Inc. Tech Stack

Midwest Products Co. Inc. uses 8 technology products and services including Shopify, Cart Functionality, Google Fonts API, and more. Explore Midwest Products Co. Inc.'s tech stack below.

Shopify
E-commerce
Cart Functionality
E-commerce
Google Fonts API
Font Scripts
Handlebars
Javascript Frameworks
Dojo Toolkit
Javascript Libraries
Modernizr
Javascript Libraries
reCAPTCHA
Security
Facebook
Widgets

Media & News

Midwest Products Co. Inc.'s Email Address Formats

Midwest Products Co. Inc. uses at least 1 format(s):

Midwest Products Co. Inc. Email Formats	Example	Percentage
FLast@midwestproducts.com	JDoe@midwestproducts.com	33%
LFirst@midwestproducts.com	DJohn@midwestproducts.com	17%
FLast@midwestproducts.com	JDoe@midwestproducts.com	33%
LFirst@midwestproducts.com	DJohn@midwestproducts.com	17%

Frequently Asked Questions

Where is Midwest Products Co. Inc.'s headquarters located?

Midwest Products Co. Inc.'s main headquarters is located at 400 S Indiana St, Hobart, Indiana 46342, US. The company has employees across 1 continents, including North America.

What is Midwest Products Co. Inc.'s phone number?

You can contact Midwest Products Co. Inc.'s main corporate office by phone at

+1-219-942-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Midwest Products Co. Inc.'s official website and social media links?

Midwest Products Co. Inc.'s official website is midwestproducts.com and has social profiles on LinkedIn.

How much revenue does Midwest Products Co. Inc. generate?

As of October 2025, Midwest Products Co. Inc.'s annual revenue is estimated to be $6M.

What is Midwest Products Co. Inc.'s SIC code NAICS code?

Midwest Products Co. Inc.'s SIC code is 2499 - Wood Products, Not Elsewhere Classified NAICS code is 4539 - Other Miscellaneous Store Retailers.

How many employees does Midwest Products Co. Inc. have currently?

As of October 2025, Midwest Products Co. Inc. has approximately 51 employees across 1 continents, including North America. Key team members include Vice President: M. B.Controller: D. G.Shipping Coordinator: I. W.. Explore Midwest Products Co. Inc.'s employee directory with LeadIQ.

What industry does Midwest Products Co. Inc. belong to?

Midwest Products Co. Inc. operates in the Retail Art Supplies industry.

What technology does Midwest Products Co. Inc. use?

Midwest Products Co. Inc.'s tech stack includes ShopifyCart FunctionalityGoogle Fonts APIHandlebarsDojo ToolkitModernizrreCAPTCHAFacebook.

What is Midwest Products Co. Inc.'s email format?

Midwest Products Co. Inc.'s email format typically follows the pattern of FLast@midwestproducts.com. Find more Midwest Products Co. Inc. email formats with LeadIQ.

When was Midwest Products Co. Inc. founded?

Midwest Products Co. Inc. was founded in 1952.

Midwest Products Co. Inc.

Q: How many employees does Midwest Products Co. Inc. have currently?

Midwest Products Co. Inc. has approximately 51 employees.

Q: What technology does Midwest Products Co. Inc. use?

Midwest Products Co. Inc.'s tech stack includes Shopify, reCAPTCHA, Google Fonts API, Facebook, Google Analytics.

Retail Art SuppliesUnited States51-200 Employees

In 1952, founders Frank Garcher and Wally Simmers combined their passion for model airplanes to develop a thriving business devoted to providing high quality products to the hobby, craft and educational marketplace. 

In 2016, Midwest Products merged with Saunders Manufacturing to form Saunders Midwest LLC.  Today, Saunders Midwest carries the tradition of providing the same quality Balsa and Basswood sheets and strips.  Making Saunders Midwest the worldwide supplier of quality raw materials, accessories and kits to distributors and retailers.

People everywhere enjoy using our products for DIY projects, leisure, professional and educational purposes, Birch artwork and much more.  Our products provide the individual with hands on activities to enhance their knowledge of construction, flight and other fundamental applications.