Expansion Opportunities Midwest School Shows serves hundreds of school districts across Michigan, Ohio, Indiana, Iowa, Wisconsin and Illinois, plus libraries and family festivals. This regional reach suggests scalable cross-sell opportunities with school districts that already engage multiple districts or libraries within the same states, as well as festival organizers seeking multi-site programming.

Curriculum Alignment The company emphasizes programs that reinforce school curricula and character education, with formats like game shows, magic, and music. There is a clear opening to tailor and upsell programs to district-wide initiatives—such as anti-bullying, STEM, or literacy programs—by highlighting alignment with state standards and SEL goals.

Author Visitation Recent addition of author visits featuring Vikki-Gasko Green expands offerings beyond performances to author presentations and book-related programming. This creates opportunities to partner with libraries, literacy campaigns, and book fairs, as well as schools seeking author-led assemblies and reading initiatives.

Digital Catalogs Availability of downloadable digital catalogs for all assembly programs provides a ready channel for SDRs to share program options quickly with decision makers, enabling streamlined outreach, personalized recommendations, and faster quote generation.

Tech & Analytics Utilizing Google Workspace, Cloud, Analytics, Tag Manager and other tech stack tools enables data-driven outreach and tracking of engagement. Leverage these capabilities to segment prospects by district size, prior engagement, and preferred program formats to optimize targeting and follow-up timing.