Target Customer Profile Midwest Surveying Instruments operates within the retail office equipment sector, serving small-scale businesses with 2-10 employees, indicating a focus on small to medium-sized enterprises that may require tailored office supplies and surveying equipment solutions.

Revenue Range With annual revenues between one and ten million dollars, the company presents an opportunity for upselling or expanding product offerings to mid-market clients seeking reliable and scalable surveying and office equipment supplies.

Technology Utilization The company's use of standard web server technologies like Apache suggests a basic digital infrastructure, which could be enhanced with modern e-commerce or sales platforms to improve online engagement and streamline procurement processes.

Growth Potential Given the company's modest size and revenue, there is space for growth through targeted sales strategies that introduce advanced surveying tools or office equipment, especially as they expand their market reach or upgrade their technological capabilities.