Insights

Innovation Focus Miele Australia's recent launch of the 'M Sense' intelligent cookware and new steam drawer at IFA 2025 highlights a strong emphasis on integrating smart technology into premium kitchen appliances, presenting opportunities to promote advanced smart home integration solutions and premium appliance bundles.

Premium Market Position Operating within the high-end appliance segment with a revenue estimate between 25 and 50 million dollars and a focus on German-engineered quality, Miele Australia is well-positioned to target affluent consumers and commercial clients seeking durable, innovative appliances with a reputation for excellence.

Expanding Product Range The recent introduction of professional-grade appliances like the MasterLine series and the launch of free online infection prevention training for care facilities indicate opportunities to upsell commercial solutions and specialized appliances for hospitality, healthcare, and craft brewing sectors.

Leadership and Growth With recent strategic hires such as a new marketing director and a director of sales, Miele Australia is actively investing in leadership to support growth initiatives, making it a prime target for partnership proposals aimed at expanding market reach and enhancing brand presence.

Sustainability and Wellness Miele’s strong company culture focused on responsibility, care, and innovation, combined with its health and wellbeing initiatives, presents opportunities to align your sales solutions with their sustainability and employee engagement efforts, promoting environmentally friendly and workforce wellness products.

Similar companies to Miele Australia

Miele Australia Tech Stack

Miele Australia uses 8 technology products and services including Criteo, CATIA, Akamai, and more. Explore Miele Australia's tech stack below.

  • Criteo
    Advertising
  • CATIA
    Cad & Graphics
  • Akamai
    Content Delivery Network
  • Leaflet
    Maps
  • Sieben
    Marketing Analytics
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • PTC Windchill
    Product Information Management
  • Facebook
    Widgets

Media & News

Miele Australia's Email Address Formats

Miele Australia uses at least 1 format(s):
Miele Australia Email FormatsExamplePercentage
First.Last@miele.com.auJohn.Doe@miele.com.au
48%
FLast@miele.com.auJDoe@miele.com.au
2%
First.Last@miele.com.auJohn.Doe@miele.com.au
48%
FLast@miele.com.auJDoe@miele.com.au
2%

Frequently Asked Questions

Where is Miele Australia's headquarters located?

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Miele Australia's main headquarters is located at 141 Camberwell Road East Victoria Park, Western Australia 3123 Australia. The company has employees across 2 continents, including OceaniaEurope.

What is Miele Australia's phone number?

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You can contact Miele Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Miele Australia's official website and social media links?

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Miele Australia's official website is miele.com.au and has social profiles on LinkedIn.

What is Miele Australia's NAICS code?

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Miele Australia's NAICS code is 44-45 - Retail Trade.

How many employees does Miele Australia have currently?

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As of February 2026, Miele Australia has approximately 259 employees across 2 continents, including OceaniaEurope. Key team members include Head Of Information Technology: S. G.Head Of Field Service: B. H.Miele Brand Partner: S. G.. Explore Miele Australia's employee directory with LeadIQ.

What industry does Miele Australia belong to?

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Miele Australia operates in the Retail industry.

What technology does Miele Australia use?

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Miele Australia's tech stack includes CriteoCATIAAkamaiLeafletSiebenSAP Maintenance, Repair, and OverhaulPTC WindchillFacebook.

What is Miele Australia's email format?

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Miele Australia's email format typically follows the pattern of First.Last@miele.com.au. Find more Miele Australia email formats with LeadIQ.

When was Miele Australia founded?

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Miele Australia was founded in 1899.

Miele Australia

RetailWestern Australia, Australia201-500 Employees

Founded by Dr. Miele and Dr. Zinkann in 1899, Miele is a proud fourth generation, family-owned and run company with our roots in Gutersloh, Germany.  We are a company based on trust, and the recognition that you can only be successful if you truly believe in what you are doing. 

Among the wide range of premium domestic and commercial appliances, did you know that we started our journey with the innovative creation of a cream separator? The original founders also developed butter churners, washing machines, handcarts, bicycles and even motor cars before narrowing their product focus to what you see in store today! 

Underpinned by German engineering and premium quality, Miele Australia and New Zealand is one of the company's highest performing regions, with our success allowing for innovation within the brand to ensure we best cater for our ANZ consumers. 

Our culture is one of collaboration, care, respect, loyalty and passion. We live and breathe our core values of quality, responsibility, cooperation, independence, continuity and long-term visibility in order to surprise and delight customers everywhere, every day. We have an important focus on the health and wellbeing of our Miele family which can be seen through a range of successful initiatives and benefits including: flexible working arrangements, free yearly health checks, extra superannuation, enticing staff discounts, access to EAP, and reward and recognition programs.  

The ideology of “Immer Besser” (Forever Better), is one of growth and commitment to continuous improvement. Bright ideas, regular communication and transparency are encouraged while special 'Miele Moments' are recognized and celebrated!

Section iconCompany Overview

Headquarters
141 Camberwell Road East Victoria Park, Western Australia 3123 Australia
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1899
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Miele Australia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Miele Australia's revenue is estimated to be in the range of $25M$50M

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