Insights

Innovative Product Launches Miele Australia's recent introduction of the 'M Sense' Intelligent cookware and new steam drawer at IFA 2025 highlights their focus on integrating smart technology into premium appliances, presenting opportunities to cross-sell or upsell related connected devices and accessories.

Expanding Professional Offerings With the launch of the MasterLine series of commercial dishwashers aimed at craft breweries and care homes, there is potential to develop tailored maintenance, service plans, or comprehensive equipment packages for these niche markets to enhance long-term customer retention.

Market Position & Revenue Operating in one of the company's highest performing regions with revenues estimated between $100 million and $1 billion, Miele Australia's strong market position indicates opportunities for targeting high-end residential consumers and premium commercial clients for customized solutions.

Digital Engagement Strategies Utilizing a tech stack that includes Microsoft Advertising and Facebook Pixel shows active digital marketing efforts, which can be leveraged to promote new product launches, special features, and service offerings to targeted demographics for increased lead conversion.

Customer-Centric Focus Miele's culture emphasizing quality, responsibility, and customer care signals an openness to solutions that improve user experience, such as extended warranties, maintenance subscriptions, or personalized onboarding services for both residential and commercial clients.

Similar companies to Miele Australia

Miele Australia Tech Stack

Miele Australia uses 8 technology products and services including Criteo, CATIA, Akamai, and more. Explore Miele Australia's tech stack below.

  • Criteo
    Advertising
  • CATIA
    Cad & Graphics
  • Akamai
    Content Delivery Network
  • Leaflet
    Maps
  • Sieben
    Marketing Analytics
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • PTC Windchill
    Product Information Management
  • Facebook
    Widgets

Media & News

Miele Australia's Email Address Formats

Miele Australia uses at least 1 format(s):
Miele Australia Email FormatsExamplePercentage
First.Last@miele.com.auJohn.Doe@miele.com.au
48%
FLast@miele.com.auJDoe@miele.com.au
2%
First.Last@miele.com.auJohn.Doe@miele.com.au
48%
FLast@miele.com.auJDoe@miele.com.au
2%

Frequently Asked Questions

Where is Miele Australia's headquarters located?

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Miele Australia's main headquarters is located at 141 Camberwell Rd, Hawthorn East, Victoria 3123, AU. The company has employees across 2 continents, including OceaniaEurope.

What is Miele Australia's phone number?

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You can contact Miele Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Miele Australia's official website and social media links?

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Miele Australia's official website is miele.com.au and has social profiles on LinkedIn.

What is Miele Australia's NAICS code?

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Miele Australia's NAICS code is 44-45 - Retail Trade.

How many employees does Miele Australia have currently?

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As of October 2025, Miele Australia has approximately 501 employees across 2 continents, including OceaniaEurope. Key team members include Head Of Information Technology: S. G.Head Of Field Service: B. H.Miele Brand Partner: S. G.. Explore Miele Australia's employee directory with LeadIQ.

What industry does Miele Australia belong to?

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Miele Australia operates in the Retail industry.

What technology does Miele Australia use?

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Miele Australia's tech stack includes CriteoCATIAAkamaiLeafletSiebenSAP Maintenance, Repair, and OverhaulPTC WindchillFacebook.

What is Miele Australia's email format?

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Miele Australia's email format typically follows the pattern of First.Last@miele.com.au. Find more Miele Australia email formats with LeadIQ.

When was Miele Australia founded?

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Miele Australia was founded in 1899.
Miele Australia

Miele Australia

RetailAustralia501-1000 Employees

Founded by Dr. Miele and Dr. Zinkann in 1899, Miele is a proud fourth generation, family-owned and run company with our roots in Gutersloh, Germany.  We are a company based on trust, and the recognition that you can only be successful if you truly believe in what you are doing. 

Among the wide range of premium domestic and commercial appliances, did you know that we started our journey with the innovative creation of a cream separator? The original founders also developed butter churners, washing machines, handcarts, bicycles and even motor cars before narrowing their product focus to what you see in store today! 

Underpinned by German engineering and premium quality, Miele Australia and New Zealand is one of the company's highest performing regions, with our success allowing for innovation within the brand to ensure we best cater for our ANZ consumers. 

Our culture is one of collaboration, care, respect, loyalty and passion. We live and breathe our core values of quality, responsibility, cooperation, independence, continuity and long-term visibility in order to surprise and delight customers everywhere, every day. We have an important focus on the health and wellbeing of our Miele family which can be seen through a range of successful initiatives and benefits including: flexible working arrangements, free yearly health checks, extra superannuation, enticing staff discounts, access to EAP, and reward and recognition programs.  

The ideology of “Immer Besser” (Forever Better), is one of growth and commitment to continuous improvement. Bright ideas, regular communication and transparency are encouraged while special 'Miele Moments' are recognized and celebrated!

Section iconCompany Overview

Headquarters
141 Camberwell Rd, Hawthorn East, Victoria 3123, AU
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1899
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Miele Australia's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Miele Australia's revenue is estimated to be in the range of $25M$50M

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