Family-owned credibility Leverage the long-standing family-owned status (since 1964) to build trust with customers seeking reliable, personalized service and aftersales support in Clinton Township, Michigan.

Comprehensive service Position Dorian Ford as a one-stop shop for sales, service, and collision repair to capture cross-selling opportunities with existing customers and attract new ones seeking convenience.

Ford ecosystem Highlight expertise across Ford, Lincoln, and Mercury service to target owners of multiple brands, and upsell maintenance plans, parts, and warranty options.

Digital engagement Utilize current tech stack (LinkedIn Ads, Microsoft Advertising, CDK Global, analytics tools) to retarget recent visitors, promote promotions, and drive service appointments and collision repairs.

Growth signals With revenue in the mid-market range and a mid-size employee base, pursue expansion by offering accelerated service lanes, parts bundles, and financing promotions to convert leads from competitors in the Detroit metro area.