Small ops niche Target Mike Koenig Construction as a high-potential client in need of scalable construction and project management solutions that can support growth from a lean operation into larger projects, leveraging shared services and cloud collaboration.

Digital presence boost Leverage their WordPress site and Microsoft 365 usage to offer integrated digital marketing, CRM, and document management bundles that streamline proposals, client communication, and project documentation.

Technology modernization Position modern web and development tools (Bootstrap, jQuery, PHP, Modernizr) as a gateway for modernization services, including UX improvements for client portals, mobile access, and efficient field-to-office workflows.

Financial growth path With revenue under one million and similarities to mid-size peers, propose scalable finance and ERP-lite solutions, estimating cost controls, job costing, and procurement improvements to enable higher-margin projects.

Competitive positioning Benchmark against small-to-midsize peers to craft a value proposition around agility, personalized service, and local market expertise in Marshall, Michigan, while offering partnerships for subcontracting or joint ventures on larger bids.