Niche Market Focus As a small accounting firm with fewer than 10 employees, Mike Passeck Cpa likely specializes in personalized services for local small businesses and individual clients, presenting opportunities to offer tailored technology solutions and niche marketing strategies.

Technology Adoption The use of cloud services like Amazon Web Services and Google Hosted Libraries indicates a commitment to modern, scalable technology infrastructure, enabling potential upselling of advanced accounting software, cybersecurity, or cloud integration services.

Growth Potential Limited publicly available financial data suggests opportunities for specialized financial consulting, efficient growth strategies, or technology upgrades to improve operational efficiency and expand client base.

Competitive Landscape Although smaller than industry giants like PwC or Deloitte, Mike Passeck Cpa operates within a competitive accounting space, providing an opening to differentiate through niche expertise, high-touch client service, or innovative technology integrations.

Geographic Targeting Located in Tacoma, Washington, the company can leverage regional market trends and local business networks, offering targeted outreach and community-based marketing efforts to attract nearby small and medium enterprises.