Sports vertical reach MileSplit operates as a premier nationwide network for high school track and field and cross country with a large audience (over 2 million unique users and 40 million page views monthly in peak season), presenting a strong platform for targeted sponsorships, digital advertising, and event partnerships.

Strategic partnerships Recent and ongoing partnerships with RunSignup, NFHS, and event partners indicate openness to collaboration on event management, registration, and content distribution, suggesting cross-sell opportunities for integrated tech solutions and joint marketing initiatives.

Acquisition history Ownership by FloSports since 2013 positions MileSplit within a broader sports media ecosystem, enabling bundled offerings, cross-promotion, and access to FloSports’ advertiser network and content distribution channels.

Monetization channels Existing digital footprint across ads, analytics, and content (results, rankings, articles, videos, photos, podcasts) provides multiple ad formats and data-driven sponsorship options for brands targeting youth athletics, education, and regional athletics departments.

Growth anchors Stable leadership presence, active event coverage, and collaboration with state portals and NFHS implies continued audience growth during peak seasons, creating opportunities for premium sponsorships, programmatic advertising, and enhanced registration integrations.