Fundraising Modernization Identify opportunities to strengthen donor engagement and recurring giving by proposing a modern donor CRM, automated campaigns, and grant management integration that align with the Memorial’s mission. Target decision-makers include the Development Director and Executive Director; position as a way to amplify impact storytelling, improve donor retention, and streamline fundraising operations using existing tech like AWS and Shopify.

Ecommerce Growth Expand the Memorial’s Shopify-powered gift shop by introducing an expanded merchandise catalog, memorial products, and donation-embedded checkout options to increase average order value and donor participation. Recommend a blended strategy of product development, digital cataloging, and targeted promotions; identify Marketing and Development teams to engage and propose seasonal campaigns and partnerships.

Partnership Expansion Capitalize on recognized partnerships such as past DAR gifts and Tombguard collaborations to build a formal sponsorship program with tiered benefits for corporate and philanthropic supporters. Create ready-to-use sponsorship decks, co-branded campaigns, and event opportunities that align with women veterans’ causes. Engage Development and Communications leads and curate a partner outreach plan.

Digital Experiences Leverage the Memorial’s storytelling assets by delivering paid or premium virtual experiences, webinars, and virtual tours to extend reach beyond Arlington. Propose content production, video hosting, and channel optimization on YouTube, with a clear value proposition for members and sponsors. Target Communications and Programs teams, and offer a content partnership playbook.

Data Asset Modernization Offer data and digital asset modernization services to safeguard the Register and other digital exhibits, including cloud hosting improvements, security, backups, and accessibility compliance. Propose analytics dashboards and storytelling-ready datasets to support exhibitions, fundraising campaigns, and research collaborations. Engage IT leadership and Operations/Programs leads for implementation.