Fundraising Focus Miljonlotteriet operates within the fundraising industry, channeling its revenue directly to support social initiatives through IOGT-NTO. This strong social mission can enhance its appeal and provide opportunities for partnerships with brands and organizations aligned with social responsibility.

Digital Engagement With an established online presence featuring platforms for online scratch cards and bingo, there is potential to deepen digital marketing efforts, including targeted advertising via Facebook Pixel and AppNexus, to boost customer engagement and increase sales.

Growth Potential Currently generating between 10 to 50 million USD in revenue with a relatively modest team size, Miljonlotteriet presents room for expansion in digital services or new game formats, attracting partners interested in scalable online gaming ventures.

Technology Stack Utilizing advanced technologies such as Node.js, Microsoft ASP.NET, and Cloudflare indicates a modern IT infrastructure, allowing for seamless user experiences and potential integration of new innovative features to enhance customer retention and sales.

Market Positioning As one of Sweden's oldest and largest lottery operators, Miljonlotteriet holds a strong market presence, offering opportunities for collaboration with retail outlets or expansion into new regions through strategic partnerships aimed at increasing market penetration.