Digital Fundraising Growth Miljonlotteriet already operates online scratch cards, bingo, and subscription services; there is opportunity to expand digital fundraising with improved checkout flows, recurring donation options, and cross-sell of related games to boost donor engagement and revenue.

Attribution and CRM With Facebook Pixel and Freespee in place, there is potential to deepen multi-channel attribution, optimize donor acquisition, and implement marketing automation and a scalable CRM that personalizes outreach and improves donor lifetime value.

Tech Modernization The technology stack relies on Windows Server and IIS with ASP.NET; a modernization plan to cloud hosting, containerization, and modern APIs could improve scalability, reliability, and enable new integrations.

Security and Compliance As a fundraising operator handling donor data, robust security and compliance are essential; opportunities exist to offer security assessments, privacy controls, PCI compliance support, and ongoing monitoring to reduce risk and reassure donors.

Partnership Opportunities Being a long-standing NGO-aligned Swedish operator, Miljonlotteriet could explore CSR partnerships, co-branded campaigns, or white-label fundraising platforms to broaden reach and diversify revenue streams.