Strong Referral Base With over 90 percent of business coming from positive client referrals, there is a significant opportunity to leverage word-of-mouth marketing and expand client outreach through referral programs and customer testimonials.

Local Market Focus Operating primarily in Raleigh, Cary, and Durham, the company has a concentrated geographic presence that can be expanded through strategic local advertising and partnerships with residential and commercial property developers.

Experienced Leadership Transition Recent ownership change to a long-standing employee indicates stability and continuity, which can be emphasized to build trust with potential clients seeking reliable electrical services.

Expansion Potential Although currently a small team with 2-10 employees, the company's revenue range suggests capacity for growth; targeted investments in marketing and service offerings could attract larger commercial clients.

Technology and Service Quality The company's emphasis on superior craftsmanship and customer service presents an opportunity to differentiate through technology upgrades, online scheduling, and enhanced customer engagement tools to attract tech-savvy clients.