MindFire, Inc. Employee Directory

Marketing ServicesCalifornia, United States11-50 Employees

MindFire, Inc., based in Irvine, California (ZIP 92623), operates in the Marketing Services industry and has a workforce of 11-50 employees. It provides OmniChannel marketing technology that links physical direct mail to digital response, with tracking of scans, clicks, calls, and conversions. For print service providers, MindFire offers a white-labeled platform that transforms direct mail from a commodity into a measurable marketing channel and supports value-added services with reporting to marketing executives. For enterprise mailers and agencies, the company serves as an attribution layer that connects mail investment to revenue, featuring real-time dashboards and multi-touch tracking across mail, email, SMS, web, and social, with CRM/CDP/data warehouse integrations. MindFire positions itself as a neutral, printer-owned-free platform and as an ecosystem hub with native integrations with partners such as BCC Software, SnailWorks, USPS Informed Delivery, and leading print OEMs. The company reports having processed over 640 million marketing events across channels and has introduced AI-powered voice agents for direct mail as part of its product evolution.

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